About Us

CEMOSoft is an innovative “Customer Experience Management” platform for enterprises to engage customers. CEMOSoft addresses CXO’s challenges and needs: engaging millennials/generation-Z, building brands, improving customer satisfaction, positioning for new growth, and adopting emerging technologies. CEMOSoft enables businesses to embark on digital-transformation involving processes and customers, and we call this: “Digitization”.

What is CEMOSoft

CEMOSoft allows business managers to engage customers with mobile smart phones and tablets in a two-way conversation in-store, on-premises and online. Businesses get customer insight, the opportunity to reciprocate, give reward, and position for new sales/commerce, and we call this: “Reciprocity Commerce” or “R-Commerce”.

Why CEMOSoft

CEMOSoft 2.0 (“CEM”) platform of products includes Insight, Reward, Analytics, and CEMOSoft 3.0 (“CEMO”) has two additional products: Omnichannel and Advertisement.

CEMOSoft Cloud Mobile SAAS platform solution is available for immediate implementation for use at your business. Also, available for implementation are Cloud Edge-IOT, Intel® NUC (Next Unit of Computing) KIOSK to provide newer ways to engage customers.

CEMOSoft welcomes you to a personalized platform DEMO* experience and get pre-qualified for a CEMOSoft ‘Trial’ account for use at your business.
Contact demo@cemosoft.com to schedule your DEMO*


Mahesh Dharan - Founder and CEO
Guru Murthy - CTO


Our Industry expert/luminaries, few includes -

Christopher J. “CJ” Bruno, Business, Sales & Marketing leader
Diane Magers-Interim CEO, Customer Experience Professionals Association
Bob Barnitt
Dr. Sethuraman "Panch" Panchanathan
Dr. Josh Lerner - Harvard Business School
Dr. Jeff Durgee - Rensselaer Polytechnic Institute
Dr. John Friar - Northeastern University
Dr. Sujith Kalmadi - Chief Medical Officer, Ironwood Cancer and Research Centers

Mahesh Dharan
Founder, CEO
Chandler, AZ

Mahesh Dharan is responsible for business development, innovation and strategic eco-partnering. His experiences includes managing corporate development, multi-business strategic planning, M&A integration, new ventures, and ecosystems. He has successfully led/managed large enterprise business transformation, process re-engineering, Information Systems/ERP product development, customer services call centres systems/technologies.
Previously, he was the President/COO of Avirtek, Inc - a cyber security technology start-up where he managed ecosystem development, product strategy and customer relationships with private and public sectors.

Mahesh has held leadership/managerial positions,

  • • At Intel Corporation -- he directed/managed multi-business Strategic Planning, new ventures, innovation acceleration with startups for business groups, XEON platform enablement program with Software Ecosystem, BU ramp in India and operations effectiveness programs.
  • • At PeopleSoft, GE Company, CTG, and Capital Mercury Shirt Corporation -- managed business and technology programs/projects, system integration (Telecom, ACD, Mainframes, Client Servers, Peripherals, AppleTalk, Voice-mail), managed ERP design-to-implementation, EDI development and testing, EDI systems integration with retailer-customers -- J C Penney, Sears, Wal-Mart Stores, Target Stores. He managed business process re-engineering and technology enablement to accelerate decision making and improve customer services.

Mahesh has completed executive education at Harvard Business School and The Wharton School. He has a MBA from Rensselaer Polytechnic Institute, a MS from Syracuse University, and a BE from Bangalore University/India.

Guru Murthy
CEO-Processware Systems ,
Bangalore, India

Guru Murthy is the founder/CEO of Processware Systems (P) Ltd., a leading provider of software solutions to Aerospace, Banking and Financial institutions.
Guru Murthy has been involved in design and development of software solutions to financial institutions since 1995. He has spoken at various seminars/conferences on adoption of technology by financial institutions. He is involved in providing shared computing resources to smaller institutions on an ASP basis in India, using Cloud computing model.
Guru has been working with many financial institutions in India, to enable them to extend their reach and thereby attain the required scalability. Around 300 co-operative institutions have been using Processware’s solution to process real time transactions. The integration of hand held devices to the backend MIS systems have enabled many financial institutions to provide door step services to their customers.
Guru has delivered talks at Indian Institute of Management, Bangalore, Institute of Co-operative Management, Karnataka Federation of Urban Co-operative Banks Ltd., and other microfinance seminars across the country. Guru obtained his Masters in Engineering and a Masters in Computer Science from University of Missouri- Rolla. He worked as a senior Computer Scientist at Schlumberger prior to starting Processware.

Christopher J. “CJ” Bruno

CJ Bruno is a results-focused senior executive who, over the course of a 34+ year career as a Sales and Marketing Leader at Intel Corporation, has a proven track record in revenue generation, design-wins, demand creation, and brand building. His broad areas of expertise include leading global organizations, customer engagement, business development, global strategy, and partnerships.

CJ is an adept public speaker and company spokesperson who has delivered numerous keynotes and press interviews at technology industry events globally. As a corporate officer of a Fortune 100 company, CJ led teams as large as 1300 team members and continues to serve as a mentor to many of his colleagues.

After joining Intel in 1984, CJ learned the business during 3 years in supply chain and manufacturing planning. He then spent 15 years in large account sales in North America and 7 years as the Americas geography director of marketing. CJ went on to spend 7+ years as the president and general manager of the Intel Americas’ business before becoming general manager of Intel’s Global Accounts in 2016, where he delivered results to fuel Intel's transformation to a data-centric company.

Bob Barnitt

Bob was with Intel Corporation for over 20 years, where he held various senior management positions in marketing, sales, and business unit management.Bob is a co-founder of Dark Signal Research. Dark Signal is a research company dedicated to solving hard problems in computer science and producing intellectual property based on those solutions. Bob graduated from University of Arizona.

Josh Lerner
Jacob H. Schiff Professor of Investment Banking Unit Head,
Entrepreneurial Management

Josh Lerner is the Jacob H. Schiff Professor of Investment Banking at Harvard Business School and head of the Entrepreneurial Management unit. He graduated from Yale College with a special divisional major that combined physics with the history of technology. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on Capitol Hill. He then earned a Ph.D. from Harvard's Economics Department

Michael J Fister
COO at Bollare Communications

Mike Fister joins CEMOSoft as the Lead Advisor and Chairman. He is currently the COO of Bollare, an innovative full-service Fashion, Beauty, and Lifestyle Public Relations Firm. Fister has over 35 years of experience leading technology companies including two start-up power technology companies in the solar industry. Previously, he also led a public company for five years as CEO of Cadence Design Systems, where he was responsible for growing the company from $1.1 billion to $1.6 billion in revenue.

In his mainstream career, he spent over 20 years with Intel where he most recently served as SVP and GM of the Enterprise Platforms group reporting to the CEO. He was responsible for growing Intel’s Solutions Business including successfully launching 32-bit Xeon® and 64-bit Itanium® processor lines, server chipsets, board-level products and related software tools. He managed revenue of approximately $3 billion driving the development and adoption of industry-standard server and server blade technology with strategic partners. Fister sits on several private company boards and is an avid woodworker (has a custom furniture business), as well as a musician and cyclist. He holds a M.S. and B.S. in Electrical Engineering from the University of Cincinnati.

Jeff Durgee
Associate Professor of Marketing Rensselaer Polytechnic Institute
Troy, NY

Jeffrey Durgee was recently the Associate Dean for Academic Affairs and is currently Associate Professor of Marketing at the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He teaches Marketing, Consumer Behavior, Branding, Marketing Research and New Product Development and does research on qualitative methods for identifying needs for new products and new brand positionings.
He has taught in the Lally School’s Executive MBA, and taught Marketing to General Motors engineers for over 12 years as part of the Rensselaer Master of Science in Management and Technology. His research has been published in the Journal of Advertising Research, Psychology and Marketing, Advances in Consumer Research, the Journal of Product Innovation Management, the Design Management Journal, The Design Management Review, the Journal of Consumer Marketing and the MSI Working Paper Series. He recently published a book on consumer needs research and idea generation titled “Creative Insight: Finding Hidden Needs for New Products and New Brand Positioning”. He is also the co-author of a new book on entrepreneurship in North Africa, “Entrepreneurship and Innovation in the Maghreb”.
He has consulted on new product development and brand imagery projects for many companies including Procter & Gamble, Kodak, Coleman Camping Products, Hannaford Brothers, Meineke Car Care, O. M. Scott, Enterprise Rental Cars, Allied Demecq Spirits and Wine, and Autozone. He also conducts workshops and seminars for executives on Branding and Consumer Behavior, most recently for the Helsinki School of Economics. He worked in the Creative Research Department at Young and Rubicam in New York City. His Ph.D. is in Sociology from the University of Pittsburgh. His undergraduate degrees are from the University of Pennsylvania and the American University in Paris.

John Friar
Senior Academic Specialist and Executive Professor, Entrepreneurship and Innovation,
Joint with D'Amore-McKim School of Business

Professor Friar has researched and written on the subjects of marketing strategy, management of innovation, and technology strategy, with emphases on radical innovations and start-up companies. Professor Friar has been involved in the start-up of several companies and currently serves on the board of several others. He has held positions in planning, marketing, and finance at N.A. Philips Corp. and was a software engineer at Draper Laboratories. Professor Friar has also taught at Clark and Brandeis University, Melbourne University in Australia, and Ecole Nationale des Ponts et Chaussées in Paris. An active consultant, he has special interest in the medical electronic, computer, and telecommunications industries. Professor Friar is a member of the editorial board for IEEE Transactions. Professor Friar has a PhD in Management from Massachusetts Institute of Technology, a MBA from Harvard Business School, and an AB from Harvard University.

S. Venkataraman
MasterCard Professor of Business Administration;
Senior Associate Dean for Faculty and Research

Sankaran Venkataraman (“Venkat”) is the MasterCard Professor of Business Administration and Senior Associate Dean for Faculty and Research at the Darden Graduate School of Business Administration, University of Virginia. He is a member of the Strategy, Entrepreneurship and Ethics area at Darden and teaches MBA and executive level courses in strategy, entrepreneurship, and ethics. He is an internationally renowned scholar and educator in the field of entrepreneurship. He has published extensively and has lectured around the world. He has earned the “Outstanding Faculty Award” at Darden and was voted the “Most Popular Professor” at Business Week Online based on a poll of Darden students.

Dr. Steve Zylstra

Steven G. Zylstra Sc.D. (Hon.) serves as president and CEO of the Arizona Technology Council, a role he assumed in December of 2007. He is responsible for strategy, development, operations and accomplishment of policy development, business goals and objectives and all financial matters related to the Council.
Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona. He is a leading advocate for improving science, technology, engineering and math (STEM) education. From 2000 to 2007, Zylstra served as president and CEO of both the Pittsburgh Technology Council and Catalyst Connection. He concurrently served as president and CEO of the Pennsylvania NanoMaterials Commercialization Center and the Doyle Center for Manufacturing Technology, both tech-based economic development-focused organizations. Additionally, Zylstra was president of the Pittsburgh Biomedical Development Corporation, an affiliated organization of the Pittsburgh Technology Council that invests in start-up biomedical and biotechnology companies.
Prior to arriving in Pittsburgh, Zylstra was the director of business development for Simula Technologies, Inc., of Phoenix, Arizona, since 1995. Simula specialized in the research, development, testing and manufacturing of high-technology transportation seating and safety systems, advanced polymers, composite technologies and ballistic armor systems.
After earning a bachelor’s degree in Automotive Engineering Technology from Western Michigan University, Zylstra was employed as a design engineer for the Ford Motor Company in Dearborn, Michigan, as a design engineer for Ford Aerospace & Communications Corporation in Newport Beach, California and as a senior design engineer and technical manager for Bendix Guidance Systems in Teterboro, New Jersey.
From 1984 to 1995, Zylstra served as general manager of General Pneumatics Corporation, Western Research Center (WRC), in Scottsdale, Arizona. During his tenure at WRC, the company was granted 19 Small Business Innovative Research program awards.
While in Arizona in the 1980’s and 1990’s, he was a co-founder and member of the Governor’s Arizona Science and Technology Council, as well as a co-founder and past chairman of the Arizona Innovation Network. Zylstra also was a member of the Governor's Arizona Partnership for the New Economy, and he served as director and Executive Committee member of the Arizona Technology Incubator. He also served as chairman of the Governor’s Strategic Partnership for Economic Development, High Technology Industry Cluster. He was a past director of the Arizona Technology Development Authority, and he was a member of the Governor’s Council for Workforce Development Policy. Zylstra also served as past chairman of the industry advisory council of Arizona State University’s Corporate Leaders Program, as well as a director of the Arizona State University Research Park in Tempe and Arizona-based Scientific Monitoring, Inc.
Zylstra currently is a member of the Arizona District Export Council and (U.S.) Council on Competitiveness and serves as chair of the Technology Councils of North America (TECNA).
He serves on numerous committees and boards including the Arizona Bioscience Roadmap Steering Committee; Coalition for a Connected West; Digital Arizona Council; Arizona District Export Council Board; Arizona Science Center Board of Trustees; Computing Technology Industry Association’s Global IT Workforce Council; the Greater Phoenix Economic Council Innovation Council; the Tucson Regional Economic Opportunities Board of Directors; Sonoran Schools Advisory Board; Paradise Valley School District Center for Research, Engineering, Science and Technology Advisor Board; Teach for America—Phoenix Corporate Working Group; the Industry Partner Board of the University of Arizona, College of Engineering and Mines, Science Foundation Arizona’s STEM Network Advisory Council, Arizona Aerospace & Defense Association Advisory Committee and the Wilkes University – Mesa Advisory Board. Zylstra is also a member of the Board of Trustees of the Frank Lloyd Wright Foundation. In 2011, Zylstra was awarded an Honorary Doctorate of Science in Technology from the University of Advancing Technology.

Sujith R. Kalmadi, MD
Chief Medical Officer,
Ironwood Cancer and Research Centers, Chandler, AZ

Primary Specialty: Medical Oncology & Hematology Special Interests: GI Malignancies, Hematologic Malignancies, Lung

Business interests: Emerging technologies adoption-deployment in healthcare to improve patient engagement, experience, care services and healthcare economics
Dr. Kalmadi is an Advisor at CEMOSoft, LLC. He brings his deep understanding of the field of medicine, patient care and healthcare business acumen to CEMOSoft innovations.
Dr. Kalmadi serves as Chief Medical Officer at Ironwood Cancer and Research Centers. Dr. Sujith Kalmadi completed his residency training and fellowship at the Cleveland Clinic in Cleveland, Ohio. He has served as academic clinical faculty at the Cleveland Clinic School of Medicine (Lerner School) in Cleveland, Ohio and subsequently at Baylor College of Medicine in Houston, Texas. During his tenure at these prestigious institutions, he pioneered several novel clinical research trials which have been lauded at national scientific meetings and published in peer reviewed journals. Dr. Kalmadi has a MD and medical schooling in India. He is board certified in Internal Medicine, Hematology and Medical Oncology.
His areas of clinical and research interests include several solid tumors and hematological disorders. He currently resides in Chandler, AZ and enjoys tennis, chess and racquetball during his spare time.

Diane Magers
Interim CEO, Customer Experience Professionals Association

Diane is an advisor at CEMOSoft, LLC.
Diane is a passionate, experienced Customer Experience executive, change agent and sherpa for new and developing customer obsessed leaders. She believes that brands who win choose to focus on human and emotional elements of business.
Diane has over 25 years of building and growing Customer and Employee focus. She is currently interim CEO for the Customer Experience Professionals Association. Most recently at AT&T, she led Customer Experience strategy by transforming customer and associate engagement. In 2011, she founded Customer Experience Catalysts as a consultancy and thought leader for organizations who were launching or progressing customer and employee experience to grow their brand value. She also developed and led Customer Engagement at Sysco Foods Corporation and has worked with many brands of different verticals and sizes helping build transformation through experience centricity.
Diane holds an M.S. in Psychology and an M.B.A. She is a Certified Customer Experience Professional (CCXP) and also holds NPS, VoC, CEM and Design certifications.

Dr. Sethuraman "Panch" Panchanathan

Dr. Sethuraman “Panch” Panchanathan is CEMOSoft Advisor providing guidance on technology, innovation, platform roadmap and business growth. He brings deep and broad insights in technology, research and leadership experiences to CEMOSoft.
Dr. Panchanathan is the Executive Vice President, Chief Research and Innovation Officer at Arizona State University (ASU), Tempe, AZ. He leads the Knowledge enterprise at ASU. He is the director of Cognitive Ubiquitous Computing and Foundation Chair in Computing and Informatics. He is a Professor in Computer Science and Engineering department at ASU.